Design can have a very positive influence on company performance. Several examples such as Swatch watches, the iMac and a Signal toothbrush are therefore presented. You will also discover the two main projects in this course: the design presentation and the message in the bottle project. This introduction aims to get your (passioned) interest for design and to show you the positive impact it can have on company performance.

01 - Introduction

Companies communicate with their public through a collection of visual expressions, like the product, the logo, signs and its name. In order to have the largest impact and to gain in competitivity, this collection of visual expressions has to be of high quality and above all coherent. In this design course we will concentrate on product and packaging design. We will study these topics from the viewpoint of a business student by analysing the following themes : Understanding the value of design for a company. Understanding the design creation process and the basics of design management.

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01 - Introduction

01 - Introduction