In this episode, we're unpacking one of my favorite brand strategy questions: what brought you here? 

In thinking about our creative work, we often get stuck on sharing what we think someone needs to hear in order for them to trust us with their money, like credentials or expertise. But it's often the smaller details, the interesting stories, the, yes, inspired ideas we have that make people interested and invested. 

Tune in for a few ways to think about this questions and an invitation to answer it for yourself and your business. 

Follow my brand-building adventures on Instagram: @theinspiredfoundry 

Learn more about how we can collaborate together: www.theinspiredfoundry.com