In this first episode, host Sam Aquillano shares an overview of the show and the design project to create the cover of his new book, with Proportion Design, and with feedback from the community (you!). Sam introduces the concept of 'creative startups,' then welcomes Derek Cascio, Co-Founder of Design Museum Boston, to talk about starting the museum and the museum's first public design project to create its brand identity 10 years ago. Then we hear from Blake Goodwin and Paul Reiss, Co-Founders of Proportion Design about the brand design process they and their team will go through to design the book cover. Visit insidefrontcover.com for more info and to share your feedback and ideas on the project.