Flipping The Game

01: The 54-11


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This is the Reebok Freestyle “origin story.” How the first athletic shoe made specifically for women was created in 1982. The sneaker was born out of aerobics, and taken from the gym to the streets, and even onto red carpets. We dive into how the shoe grew to be ubiquitous— and became the sneaker that got a lot of women into the sneaker game.
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Flipping The GameBy Reebok / Gimlet Creative

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4.9

99 ratings