01: Josh Landan is a business building genius, excelling particularly in raising capital and creating badass brands. To date, he has raised over 40 MILLION DOLLARS and sold his first business to Coors. Josh is the founder and creator of Ashland Hard Seltzer, but the trendy alcoholic beverage company is not his first. He also founded St. Archer Brewing Co., Villager, Little Villager, Harland Brewing and Scout Distribution. Prior to diving into the alcoholic beverage industry, Josh started his career telling stories from behind the lens – filming, directing, writing and producing films and documentaries featuring some of the world's top surfers, snowboarders and skateboarders. Ashland Hard Seltzer was brewed to bring together people from all walks of life, to share moments and create stories as one. Moments are fleeting. Stories live forever. Cheers!

In our conversation, we discuss:⠀⠀⠀⠀⠀⠀⠀⠀

• Josh’s upbringing and his mom’s entrepreneurial spirit
• His background in extreme sports film and how he shifted to beer
• His realization of the importance of being home with family and how he adjusted his work/life balance
• The process of reaching out to investors and selling your vision
• His advice to aspiring entrepreneurs hoping to get into an industry they have no experience in

 

Drink of the Week:

Ashland Hard Seltzer

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Get more Cha Cha Sips @chanelsonego!

 

Resources:

• ashlandhardseltzer.com
• Instagram: @ashlandhardseltzer

 

Cha Cha Sips is edited and managed by Nikki Butler Media.