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Key Takeaways

• Your brand is the perception that people have about you and your business.
• Branding is the process of informing this perception.
• A brand strategy is your plan for how you’re going to do just that.
• Your visual identity is how you present that to the world.

Timestamps

• Introduction: 0:00
• What is branding?: 0:55
• Brand definition: 5:28
• Branding definition: 6:24
• Brand strategy definition: 6:49
• Visual identity definition: 7:15
• What branding can include: 7:48
• Wrap up: 9:19

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