<p>UTA Brand Studio's Larry Vincent explains the Brand Dependence Index's findings and asks</p> <ul> <li>Studio Mimi why she loves Fancy.com</li> <li>Russell Belk whether or not our digital stuff is as important as our real-world possessions</li> <li>Sam Gosling who we really are when we post online</li> <li>Eric Kuhn how to make social media communities matter (hint: be authentic)</li> </ul>

UTA Brand Studio's Larry Vincent explains the Brand Dependence Index's findings and asks Studio Mimi why she loves Fancy.com Russell Belk whether or not our digital stuff is as important as our real-world possessions Sam Gosling who we really are when we post online Eric Kuhn how to make social media communities matter (hint: be authentic)

#01: You Are What You Post

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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#01: You Are What You Post

#01: You Are What You Post