Inspiration can come from even the darkest of places...

Everyone knows the Nike trademarked slogan, JUST DO IT. But have you ever considered where that came from? Murder was definitely, most certainly involved. 

Created by Weiden+Kennedy founder Dan Weiden in the 1980's, these three simple words helped increase Nike's share of the sports shoe industry from 18% to 43%. 

Since it is our first OFFICIAL piece of content, we've paired this episode off with Wisconsin's best Brandy Old Fashioned Sweet. (Sweet is the best, don't @ us)

Enjoy this week's episode. Cheers!

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