As this episode goes live, we're right in the middle of Plastic Free July, a global movement to encourage people to reduce their consumption of single use plastics. Since Blue Planet II it feels like the world is finally waking up to the impact of plastic pollution on our planet, which is fabulous, but it can also feel really overwhelming.
In this episode I'm chatting to Martin Dorey, founder of the #2minutebeachclean campaign. Martin is a writer, surfer and activist, who wanted to take action to help to clean up the beaches near him in Cornwall. In 2013 he took a picture of the litter he had collected and shared it on social media with the #2minutebeachclean hashtag, thinking that if just one person joined in, that would double his beach cleaning efforts.
Since then over 79,000 posts have been shared on IG using the hashtag, and the latest estimate is that at least 130 tonnes of plastic has been picked!
Martin has now taken the next logical step, and created the #2minutesolution - small, easy things we can ALL do to reduce the amount of plastic ending up in the oceans.

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