In this episode of the Physi.Kal podcast, Coach Kal discusses all things fitness content with expert guest Candy the Creator. They cover the importance of creating valuable content, the do's and don'ts of social media, and strategies to grow your social accounts. Candy shares her experience working with high-level entrepreneurs and achieving significant results for her clients. Tune in to learn how to take your personal brand from mediocre to million dollar with actionable tips from a fellow fitness enthusiast and social media expert.

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Watch the video podcast:

https://youtu.be/qEV9lqe18WA

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https://www.instagram.com/physi.kal/

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Follow Kal:

https://www.instagram.com/kalejaa/

https://instagram.com/physikal.fitness?igshid=MjEwN2IyYWYwYw==

Follow Candy:

https://www.instagram.com/candythecreator_/

Timestamps:

00:00:00 - Introduction

00:02:13 - The Importance of Brand Voice

00:02:58 - The Biggest Mistake on Social Media

00:08:22 - Speaking to Your Audience with Intention

00:18:03 - Aligning Content with Your Brand

00:29:13 - Content Creation and Human Psychology

00:33:34 - Building Confidence for Social Media Presence

00:34:34 - Overcoming the Fear of Judgment

00:39:21 - Breaking Stereotypes in Fitness Coaching

00:41:00 - Moulds and Stereotypes to Break in Fitness