DESCRIPTION

Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection.

BIG IDEA

Jeff unpacks how children’s squabbles reveal the essence of narrative control—shifting the beginning of a story to change its meaning—and connects this to iconic advertising campaigns like Cadillac’s “Penalty of Leadership.”

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