Before writing a headline or designing anything, we must do the research first. David Ogilvy, a British advertising executive known for his emphasis on creative copy and considered the "Father of Advertising," wrote about the importance of research before any creative is done. In this episode, we discuss the "four knows" of research - the four things you should find out about through the act of research.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.