“[Entrepreneurship] is a mix of optimism and hope coupled with just a tenacity to make it work no matter what happens.” —Melissa Villanueva  

 

Embarking on the journey of being a first-time founder is like that invigorating first sip of coffee in the morning, filled with both excitement and uncertainty. Just as each carefully roasted bean lays the foundation for a rich and complex brew, every decision and milestone achieved forms the bedrock of your startup's growth. With time, effort, and a sprinkle of innovation, you can watch your business percolate and flourish, just like that first sip of freshly brewed success.

Brewpoint Coffee CEO, Melissa Villanueva went from being a recruitment director to a coffee shop owner overnight after finding a listing on Craigslist. Without experience nor a solid plan, she took a chance, bought a struggling coffee shop and turned it into a thriving multi-location business. 

Tune in to hear her tips for entrepreneurial optimism and problem-solving your way to success, inside scoop on Brewpoint Coffee's mission-driven approach, the importance of creating an inclusive and diverse community space, the impact of data-driven decisions to profitability and sustainable growth, and her advice for founders dreaming big. 

 

Meet Melissa: 

Melissa Villanueva is the CEO, owner, and founder of Brewpoint Coffee. Brewpoint has four coffee shops, a wholesale roastery, a premiere event space, and a book called, “Starting & Running a Coffee Shop.” Brewpoint Coffee has been mentioned in Forbes, Entrepreneur, Fast Company, Sprudge, and a number of leading publications.

 

Melissa is most proud of building a thriving business she 100% owns and leads. This is important because profit often dictates a business owner's decisions. Still, if you have the power to fully decide why you do what you do, you can build a system that is not just about profit but about social and environmental impact.

 

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Episode Highlights:

02:00 Entrepreneurship= Passion 

06:10 Scaling to Multiple Locations 

08:39 The Importance of Data-Driven Decision-Making

12:46 Building a Foundation for Growth