Profitable Creatives Podcast

010 Goal setting is dead: Why auditing your goals is the key to 2025


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In this episode, we’re diving into an essential topic for the start of the year: goal setting. Or my preferred term: goal auditing!

Join the Goal Audit Workshop: https://www.emilykim.co/goalauditworkshop

New Year’s resolutions are often ambitious, but are they truly your goals, or are they borrowed from the people and media around you? Join me as I share my personal journey of learning to audit goals and a three-step process to ensure your ambitions align with your vision and values.

Here’s what we cover in this episode:

  • The Trap of Borrowed Goals: How I mistakenly pursued goals like becoming a traveling brand photographer and starting an agency, and why auditing your goals matters.
  • Step 1: Review and Audit: A detailed breakdown of my "Five Pillars of Profit" framework for reviewing your business actions and outcomes across your craft, offers, community, marketing, and systems.
  • Step 2: Set Intentions: Why focusing on actions over outcomes is the key to success—and how to shift your mindset to control what you can.
  • Step 3: Make a Plan: How to prioritize non-negotiables, schedule rest, and map out your business actions for the year using a yearly view calendar.

Plus:

  • A personal reflection on lessons from 2024 and how intentional goal setting is helping me in 2025.
  • Why everything is data and how to use this process to iterate and grow.


If you’re ready to take your goal setting to the next level and build a plan that aligns with your vision, this episode is for you.

TIMESTAMPS
00:00 intro
00:35 The trap of borrowed goals
04:25 Step 1 - review & audit
11:10 Step 2 - set intentions
13:00 Step 3 - make a plan
14:45 Get accountability with my Goal Audit Workshop

✨ Join the Goal Audit Workshop
Want hands-on support to implement this process? In my Goal Audit Workshop, we’ll work through the full goal auditing process together with a detailed workbook that includes every metric, analytic, and time investment I’ve been tracking since 2018.

🗓 Live Workshop Date: January 8, 2025
If you’re catching this after the live workshop, the replay and workbook will still be available!

Join the Goal Audit Workshop: https://www.emilykim.co/goalauditworkshop

Let’s start the year off right and make 2025 your most aligned and intentional year yet.

Thanks for listening!

Connect on Instagram: https://www.instagram.com/emilykim.co

Join the free, private Facebook Group: https://www.facebook.com/groups/theprofitablecreatives

Website: https://emilykim.co
Photo & video services: https://emilykimphotography.com/

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Profitable Creatives PodcastBy Emily Kim

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