Welcome to The Barcode Podcast, where we equip emerging consumer brands. I’m your host, Ben Ponder, and at Barcode, we’re here to give our listeners the knowledge and tools you need to thrive in the marketplace. 

For today’s episode, we’re sharing a live recording from one of our past Barcode events. The CPG founders here in Austin - like so many of you listening - are often looking for investors in their companies so they have the money they need to continue making their products. While bringing on investors can be a great move for continued growth, it could also be, in some cases or situations, a catastrophically bad move. To decide what’s right for you, you first have to understand how equity works and also what your reasons and expectations are with regard to taking on outside investment. At Barcode, our focus is on equipping you for your entrepreneurial journey, and this episode is full of information that will get you on the path to make the right decision for your company and situation. We also have a PDF handout that accompanies this episode. Visit barcodestartup.com/podcast and click on this episode to find and download the handout.