Marketing copy that works with Jerry Crockford

Jerry Crockford, marketing practitioner and copy-writer unpacks fundamental marketing concepts in this second interview with Colin Pearce.

You will hear Jerry explain the Rule of Seven and how it applies to different offers you need to make at certain times, depending on whether your buyer is at the awareness, consideration or decision stage of the buyer's journey.

You will see the three basics of marketing in the three questions:  your target market, your creative content, and your offer.

Then Jerry will ask you where your target market is in the buyer's journey (as he mentioned in Episode 004) and get you to adopt a method of engagement called progressive profiling. 

This will all affect the timing and intent of your business strategy and if you apply the ideas you should see a lift in your responses.