Topics: - Managed Services requires a change of mindset: it's a value-based approach to billing, not time-based - references: Value-Based Fees, The Consulting Bible, and Million Dollar Consulting Proposals by Alan Weiss - strategies for migrating break/fix clients to managed services model - importance of trust, educating the client, and setting expectations / Memorable Lines: "this is the amount of money we charge per month and it includes these services" - Luis