Episode 10, A preeminent business doesn’t need to fudge on the books.
 If you are going to move from where you are at right now to a place of preeminence you need to get something right.

Promise yourself, your family, your employees and your paying clients that you will never get yourself into a position where you are serving people under an arrangement of pay-for-work such as coaching, done-for-you services, events etc. if they haven’t paid. Don’t be at their meetings, don’t draft up another web page, and don’t let them through the doors of your paid event if they don’t have all of the money. It's pay up or pencils down.

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