IntroductionIn this episode Marketing and Communications strategist, Rob Langtry, gives recommendations on how to approach social media as a business within the wool supply chain. Rob also gives advice on how to find the resources to do marketing and communications for one's business and products. This episode is part 2 of a 2 part series. Listen to the first part of the interview in episode 09.

About Rob LangtryRob Langtry is the Chairman and CEO of Consultus Counsel. To quote one of Australia’s leading, globally-awarded Executive Creative Directors: ”Australia has produced many great marketers and many great creative strategists. Rob Langtry is one of a small number who have climbed to the top of both trees and few, if any, have applied their skills and experience with greater success on more foreign shores.” Of the many senior roles Rob has held in any hemisphere and on either side of the client/agency divide, the one which required him to draw most heavily on this wealth of experience was his role Global Chief Strategy and Marketing Officer with Australian Wool Innovation Limited/Woolmark International for the last 7 years.