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Great marketing is all about meeting people’s expectations.
Whether it’s a pizza that looks like it did in the TV spot or a paid search ad that offers what you were searching on Google for, we all want our expectations to be matched.
The advertising industry refers to this as a “message match.”
www.heymattia.com
By heymattiaGreat marketing is all about meeting people’s expectations.
Whether it’s a pizza that looks like it did in the TV spot or a paid search ad that offers what you were searching on Google for, we all want our expectations to be matched.
The advertising industry refers to this as a “message match.”
www.heymattia.com