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#010 The VinItaly International ecosystem with Stevie Kim and the importance of territorial brand
This is episode ten of The Italian Job, a podcast about Italian wine hosted by wine writer and critic Paul Caputo. In this episode, Stevie Kim walks us through the different marketing and PR projects that combine to make VinItaly International one of the most powerful and unique promotional machines around. Richard Siddle of The Buyer gives us a headline overview of how different country-level wine marketing initiatives navigate the UK trade.
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Produced and hosted by Paul Caputo
www.vinorandum.com
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By Paul CaputoThis is episode ten of The Italian Job, a podcast about Italian wine hosted by wine writer and critic Paul Caputo. In this episode, Stevie Kim walks us through the different marketing and PR projects that combine to make VinItaly International one of the most powerful and unique promotional machines around. Richard Siddle of The Buyer gives us a headline overview of how different country-level wine marketing initiatives navigate the UK trade.
---
Produced and hosted by Paul Caputo
www.vinorandum.com