Have you been hesitant to use TikTok to grow your business? Bekah Eaker went from 0 to 17,000 followers in just 4 months, and she joined me for this episode to talk about all things TikTok! We cover whether you should even be marketing on TikTok, how to use TikTok as a business owner or personal brand, how to create content and find trends, and how to convert your followers into clients. We even break down the differences between TikTok and Instagram reels, and I share my best tips for repurposing your TikTok videos for Instagram marketing! 

Episode Highlights

• (4:52) The differences between TikTok and Instagram Reels
• (8:44) What kind of businesses should be on TikTok
• (9:15) How I use TikTok as a business owner and Bekah as a personal brand
• (12:18) What makes a viral video
• (14:10) The best way to attract or repel clients
• (16:29) TikTok Creator Fund and monetizing from the app
•  (19:22) How I specifically use TikTok for business and what return I see on the time investment
• (20:47) How often should I post on TikTok?
• (23:03) TikTok tricks for higher engagement
• (26:19) How long does it take to create a TikTok video? 
• (29:00) How to convert TikTok viewers into clients
• (30:47) Who is the audience on TikTok?
• (32:38) What type of content should I share on TikTok?
• (32:28) 2 things you can do right away on TikTok to prep to make your first video
• (35:40) How to repurpose your TikTok video for Instagram Reels

 

Links and Resources Mentioned 

• Gary Vee - https://www.garyvaynerchuk.com/ 
• @BekahEaker on TikTok 

 

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