The Modern Musician Show with Colin Thomson

010: Using YouTube Videos for Traffic with "Mr. Guitar Theory" Desi Serna

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Hailed as a “music-theory expert” by Rolling Stone magazine, guitarist Desi Serna is the author of the very popular Fretboard Theory line of guitar instructional material, as well as Guitar Theory For Dummies and Guitar Rhythm and Technique For Dummies. He is known for his practical, hands-on approach to music teaching, with a focus on the guitar fretboard and emphasis on popular songs. Desi honed his craft through decades of teaching, performing, and publishing. He’s online everyday posting lessons and discussing various guitar-music-related topics with his fans and followers. In 2014, he relocated from his hometown of Toledo, Ohio, to an area near Nashville, Tennessee, to be closer to Music City and its community of guitar players.

Key Take Aways:
  • Look for ways to make music theory concepts easy to understand and intuitive
  • Look for ways to brand yourself, and then stick with that brand until it makes sense to break out of it
  • Understanding business and having a strong work ethic is absolutely essential to the working musician
  • The traditional music route (gigging) is not always the best route. Open your mind to other possibilities
  • You need hustle. Even more than most careers, you can't be lazy
  • Educate yourself about business. Spending money on this education will come back to you
  • Producing free material is often the best form of marketing
  • Don't neglect keywords. Researching them, and use them
  • Today, videos are basically essential to your online presence

    • Learn more about Desi Serna: 

    Guitar-Music-Theory.com

    YouTube

    Podcast

    FaceBook

     

    Featured Artist: Chris Davis

    Website: BehindTheNote.com

     

    If you would like to be considered for featured artist, email music submissions [email protected]

     

    Shownotes: modernmusician.co/010

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin