What you say and produce is incredibly important, but it’s important to take into consideration the environment that you find yourself in. It might be the kind of platform you use, the language you’re writing in, or the sort of market you’re selling your product to. Understanding what “surrounds” your brand and your message will make you more effective at reaching the right people.

Content is about resonating with the right message, context is about resonating at the right moment. You could have the perfect content, but without the right context, it might mean absolutely nothing.

In this episode, we examine the power of understanding the context surrounding your work and the methods you can use to become the expert in your context.