Chris Nolan [not the Batman movie director] is the Senior Growth Strategy Manager at BigCommerce - and a former Conversions Sciences employee.

Although Brian Massey and the team misses Chris, they have enjoyed seeing how a conversion scientist takes on a big organization like BigCommerce, a company that builds e-commerce software for businesses.

Chris jumped out of his lab coat and into the fire as BigCommerce recently redesigned its website. You'll hear Chris' challenges and triumphs as a new hire nudging a culture from the bottom during a website relaunch.

His challenge is the same challenge that "woke" marketers are facing in every industry - how do I get an entrenched culture to adopt data and testing?

In this episode, you'll hear Chris walk us through agency relationships, differentiating mobile from desktop sites and how to think 'market-first' to get the right site experience for your next redesign.

Resources and links discussed:

• Connect with Chris
• Learn more about BigCommerce
• Follow Brian on Twitter @bmassey
• Learn more about Conversion Sciences