Branding starts long before you create a logo and this video explains the 5 steps that you should take to build your brand from start to finish.  

Step 01: The Brand Spirit | 1:44 

Step 02: The Brand Personality | 8:23 

Step 03: The Brand Story | 11:51 

Step 04: The Brand Aesthetic | 16:53 

Step 05: Implementing Your Brand | 20:55  

Register for the Brand Clarity Masterclass: https://atheartco.thinkific.com/  

⬇ Get The Books I Mentioned In This Episode ⬇  

Building a Story Brand by Donald Miller 

Amazon Canada: https://amzn.to/2ARtUaTD 

Amazon USA: https://amzn.to/3fMiCit  

Purchase Man's Search For Meaning by Viktor Frankl 

Amazon Canada: https://amzn.to/2NfcaUU 

Amazon USA: https://amzn.to/37I3csu  

Principles by Ray Dalio 

Amazon Canada: https://amzn.to/2BiHzTz 

Amazon USA: https://amzn.to/2YSodwx