No matter what kind of business you run, finding your purpose - and bringing your company into alignment with it - is key to long-term, sustainable success.

Adam Goodman knows this better than almost anyone else. As the 3rd-generation leader of Goodmans Interior Structures, he initially had no desire to become part of the family business - but then realized that he could do more than just sell cubicles. In fact, he discovered how to use the business to make a meaningful impact on his community.

Today, Adam and I talk about creating environments to achieve objectives, the power of focusing on a higher purpose, and what happens when you think of everyone - not just shareholders - as stakeholders in your business.

In this podcast interview, you’ll learn:

1. What Adam did to make his mark when taking over the reins of the family business 
2. The key event that transformed Goodmans - and made it much easier to attract and retain top talent.
3. What we can learn from how the Grateful Dead built a business, community, and legacy over the last 50 years

Episode Notes: http://bayntree.com/11