As a prospective podcaster, you might feel stuck knowing that you don’t have an existing brand or identity to build your show’s concept around. But what if I told you, you could use your podcast to establish a brand for yourself as an expert or personality in your niche? It’s true! Naturally, the next question is how?

There are a ton of ways that podcasting can help with personal branding. Generating original unique content on a regular basis establishes expertise, and using your voice helps people connect to you in a highly personal way.

The average time that people spend listening to an episode is much longer than the time they spend consuming other digital marketing content, such as Instagram posts and blog posts. Let them get to know you and your brand while they run errands or cook dinner. They’re welcoming you into their lives, so make it count and keep them comin’ back for a brand they love and will come to expect.

Podcasts are great tools for helping individuals get to know you and your existing brand. But having a podcast doesn’t guarantee that your brand will solidify and gain traction. If you are using your podcast to build a brand, consider the tips from this episode.

Topics Covered:

• Niching down helps you find your biggest fans
• Visual identity is an important part of brand building
• Knowing your differentiating factor will help you stand out from the crowd
• BONUS: Use this competitive analysis and our accompanying video to find your "it" factor

Resources Mentioned:

• How to Find a Niche for Your Podcast
• FREE DOWNLOAD: The Tools Every Podcaster Should Be Using in 2022
• ilovecreatives.com
• KAR Creative
• Tart NYC

Let's Connect:

• The Wave Website
• Instagram
• YouTube
• Digital Community

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Credits:

This podcast is produced by the wonderful women at The Wave Editing.

• Scripting by Lauren Deborah
• Mixing and Editing by Iva
• Cover Art by KAR Creative
• Theme Music by Isaac Joel