• Gil Hidas (https://www.linkedin.com/in/gilhidas/) from Kesem Health (http://iuflow.com/)
• In 2005, Gil was in the travel industry as part of the first few business ventures he embarked on (as featured on Getaway TV).
• Created Paperact Electronic Filing Cabinet as part of his corporate software background.
• Family of doctors, and is the primer to get into the medical field. 5 years ago, speaking with his brother who’s a urology specialist, one of the major problems with patients are keeping an accurate urinary diary.  6 months after that initial discussion, Gil decides to create a solution, iUFlow.

Ideas and Tips:

• Go to the source and speak to people who will be the champion of your product. Ensure these champions are passionate about what you do.
• Understand what your target market values.
• Spend time and resources with investors.
• Start-ups need to consider: Idea, team, business model, funding, timing (most important).
• More successful startup CEO’s are in their 40’s!

Links and resources mentioned:

• https://www.ama-assn.org/practice-management/medicare/physician-financial-transparency-reports-sunshine-act
• https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed