“I want to support active living. I think that being active and physically fit... is so important for overall health and overall productivity for people.” -Jennifer Maxwell  

 

Episode Description: 

Energy bars and protein bars became popular among athletes and young adults because of the instant boost of energy they provide and the number of proteins and fibers they contain. However, because of their daily busy schedules, these supplemental bars have also reached the adult market who barely has time to eat. 

 

These on-the-go snacks have promised convenience and nutrition, yet more and more products in this category start to fall short of expectations. The health aspect became adulterated with saturated fats, processed sugars, and other additives that rather harm the body. It's time to bring back what energy bars and protein bars were supposed to be!

 

JAMBAR founder, Jennifer Maxwell believes that the ingredients used reflect the overall mission of a product. For her, promoting health and a positive lifestyle starts with ingredients that are as close to nature as possible. Jennifer and her team aim to fill the nutritional gap in the food system by creating pure and natural supplemental snack bars, which come in fun flavors too! Their mission also includes giving back to the community. In fact, JAMBAR donates 50% of the profits to organizations that support music and active living- the core motivation behind the company's establishment. 

 

Indulge in the music of a complete nutritional ensemble in your taste buds! In this episode, Justine and Jennifer discuss what it takes to create a premium product that is organic, delicious, affordable, and accessible to everyone. They also talk about funding matters, how long it takes to develop a marketable product, and how to perfect your recipe. Tune in as Jennifer shares where you can buy this heavenly treat and exciting developments with JAMBAR you wouldn't want to miss!

Connect with Jennifer: 

Jennifer Maxwell is the founder of JAMBAR, a startup that promotes health and philanthropy through its organic, nutritious, and delicious energy bars. Jennifer believes that in making energy bars, you are only as good as your ingredients, that’s why she and her team endeavor to work with eco-conscious suppliers. They only choose ingredients that are high quality and as close to nature as possible. 50% of the profits from JAMBAR are being donated to programs that support active living and the art of music.

 

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Episode Highlights:

01:14 Differentiating Premium Products

06:37 Creating Protein Bars for Everybody

09:54 Creating Accessible and Affordable Products

11:32 Funding Structures

15:23 The Creating and Perfecting Process

18:08 Stay Focused