Guest Allison K, Web and Brand Specialist

My friend, it is time to stop fearing the googz!

Do the words ‘SEO’ and ‘Google Analytics’ intimidate you? Well, I gotchu!

Today I’m chatting with Alison Knott, marketer, web developer, and strategist. Alison has years of experience in designing and marketing websites and runs her own consulting business helping people to optimize their sites.

Alison began her journey into all things tech as a young girl fascinated with coding. Wanting to learn more, she found options for young women limited and went into graphic design. She worked for small newspapers before moving into becoming a lead designer at a software company. After that company downsized, she started working for herself and Alison K Consulting was born. Now she works with service-based companies and non-profits to take their businesses to the next level by combining design, marketing, and data.

Today’s episode is filled with amazing insights and tips. Here’s a look at what Alison and I cover:

Understanding the constant changes onlineKnowing your audienceThe number one thing you need to know and do with your websiteWhy your website needs to be your BFFIdentifying the goals of your website and relating them to your business goalsInstalling Google Analytics and using it to boost engagementCreating plans for moving forwardCharting resultsThe difference between website hits and sessions and things in betweenHow to get people on to your site and to stay thereTaking advantage of and tips on how to use SEOWhy you should be alt-tagging your images

>> Learn how to install Google Analytics here <<

Grab Alison’s free guide ‘5 Things Everyone Forgets to Do for Their Website’

> DOWNLOAD 5 THINGS EVERYONE FORGETS TO DO FOR THEIR WEBSITE HERE