What Happens In Adtech

011. Publishers as Data Consultants with Dave Pond (buzzfeed)


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Dave Pond has a unique point of view.

At Buzzfeed Dave has this position where he gets to sit in the middle of "what does our audience want today?", "what content does that mean we should make?", and "what does that mean for brands?" and frankly I'm a little jealous.

In this week's episode, Dave walks Erik and I through this notion of publishers being data consultants for brands and what that means both from an organization POV but also how pubs need to think about data.

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What Happens In AdtechBy Ryan McConaghy & Erik Requidan