Red Drummond is a senior marketing manager at Wood Mackenzie, where she focuses on demand generation for the company's power and renewables division. A seasoned B2B marketer with a strong focus on the tech sector, Red has a proven track record of driving growth.

Before joining Wood Mackenzie, Red led marketing for two high-growth scale-ups: Amogy, a leader in carbon-free ammonia-to-power technology, and Ware, a robotics automation company. At both companies, she was instrumental in driving revenue growth and shaping their marketing strategies.

With over eight years of experience in marketing agencies, including leading client services for Fifth Ring across the Americas, Red has developed deep expertise in creating and executing impactful campaigns for global clients. Her ability to craft and execute strategic marketing plans has made her a dynamic leader in scaling companies and elevating their brand presence in competitive markets.

Timecodes

0:00 - Introduction

4:28 - Breaking Through in Sustainable Energy Marketing

7:10 - AI in Marketing: A Tool, Not a Replacement

9:05 - Why B2B Marketing Shouldn’t Be Boring

17:57 - Creativity vs. Data

20:45 - Investing in Video and Making the most of your Content Strategy

30:10 - Future of Sustainable Energy Marketing

39:32 - Wrapping Up with Final Thoughts

Resources

https://www.woodmac.com/

https://amogy.co/

Red’s Contact info

LinkedIn: https://www.linkedin.com/in/red-drummond/

Make your product cool, engaging and crystal-clear.

Raconteur makes 3D product animations that drive real results

Website: http://raconteuranimation.com

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/joerule/