At Barcode, we think a lot about closing the gap of learning that comes from direct experience. Because one thing we see time and time again is this - a brand grows over time, gets sold for a ton of money, and then the founder who just sold doesn’t go sit on a beach somewhere. He or she turns around and starts building something new. And then that second company reaches success in a dramatically shorter period of time. The lessons that the founder learned in the first rodeo dramatically impacts the trajectory and time horizon of future rodeos.  

Our guest Sean O’Connor, Managing Partner at Big Swig Sparkling Water and Dynamo Specialty Distributing, has lived that story and has a ton to share on what it takes to create and launch a food or beverage brand. He has deep experience in food and beverage distribution combined with the unique perspective he gained when he started a rapidly-scaling food company of his own back in 2005.