This episode discusses the optimal length of SEO copy to improve visibility and sales. It emphasizes that there is no one-size-fits-all answer, as the ideal length depends on factors such as topic, target audience and user intent. Although longer texts offer more potential for keywords and comprehensive information, quality is prioritized over quantity. The article also looks at the impact of text length on reader engagement and provides tips and advice on SEO content creation, including the use of tools. Finally, the article concludes that text length is not a direct ranking factor for Google, but rather contributes to content quality.

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