Joanne Bernstein discusses how to set ticket prices, ways to upsell tickets, the best ways to offer discounts, and how to add value to tickets. She also explains the best ways to increase your audience attendance with the birds of a feather principle.

Joanne is an educator, author, consultant, speaker and manager for non-profit organizations, primarily in the field of arts and culture management and marketing. Joanne is the author of Standing Room Only: Insights for Engaging Performing Arts Audiences which is a comprehensive sourcebook with up-to-date marketing strategies and techniques for theater, music, dance, and opera organizations.

Show Notes:

Joanne Bernstein

Joanne's Blog

Additional WellAttended Interviews:

How to Sell More tickets and Increase Repeat Patrons

How to Increase Your Theatre's Revenue

Online Ticketing Insights

Books:

Standing Room Only

Arts Marketing Insights

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