Probably the majority of you all listening this right now would classify yourselves as creatives of one sort of another. And if that’s the case and you self-identify that way like I do, you’ve probably been fed a similar popular wisdom throughout your lives — creatives (photographers/artists/writers/you name it) produce their best work when they are free, unencumbered and left to their own devices, following their creative spirit… while businesspeople/entrepreneurs and the like need structure and analytical thinking to thrive. Well, quite frankly...we’ve all been fed the same lie. It’s time to get SMART and set some goals.