Key Takeaways:

1. Your internal team should be your primary audience. If they understand what you’re working on, and what’s in it for them, they’re more likely to get behind it. Culture is critical.
2. Successful marketing leadership is situational. A CMOs role is constantly changing. An organization needs to seek out leaders who can understand goals, then use their innate genius to make those goals a reality.
3. We’re all business-to-human marketers, first. A business doesn’t buy a product – a human does. Establish meaningful and relevant solutions to people.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/cmo-lessons-tim-kopp