We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs. 

In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites. 

** SPOILER ALERT – here's the list ** 

1. Unchecking "Disallow the search engines from indexing this site"
2. Not undertaking keyword research
3. Overusing target keywords 
4. Leaving development URLs in place when a site gets pushed live 
5. Not optimising Images properly
6. Ignoring technical SEO features (particularly in the build) – See Ep 8 - The Importance of Technical SEO 
7. Not running your SEO Plugin through it's Optimisation Process 
8. Having a flat URL structure
9. Not reviewing performance once built and populated 
10. Not building internal links to key target pages