On today’s episode, I get to chat with Leslie Hughes, LinkedIn aficionado, about the best ways to use the networking site. LinkedIn is a great way to market yourself and expand your professional circle. Leslie explains ways to boost your visibility and amp up your profile.  

Leslie Hughes is not only a LinkedIn expert and instructor at Camp Tech, she is also a Principal at Punch! Media, where she works as a strategist. As if this weren’t enough, she is also a part-time Professor of Social Media. Join us as Leslie explains this often-misunderstood professional networking site.  

Episode Highlights:  

• The three key areas of your LinkedIn profile on which to focus 
• Considering your “searchability” on LinkedIn 
• Taking advantage of the free month of premium services 
• Building professional relationships 
• The etiquette of “connecting” with other people on LinkedIn 
• The fear of others poaching staff members and connections 
• Using the blog feature in LinkedIn 
• The best qualities of LinkedIn  

Resources:  

LinkedIn 

Leslie on LinkedIn 

Leslie on Twitter 

Camp Tech Twitter 

Avery on Twitter 

Punch!Media  

Simon Sinek’s “How Great Leaders Inspire Action” Talk