The Following Is An Outline From Patrick Ingram's Guest Appearance On The Contractors Success M.A.P. Podcast

Hello Patrick, Please Start By Telling Us A Little Bit About Yourself

I have forty plus year's experience in construction contracting from preparing the start-up plan, to raising capital, to writing business policies.

Please Tell Us About Your Background And How Your Came To Be Where You Are Now

I was a third generation electrical contractor. I started working for my father as an electrical apprentice on new homes when I was 14 years old. Through high school, I worked part-time as an electrical apprentice.

I went into commercial tenant improvement as a general contractor. During this time, I formed a partnership with another successful contractor friend of mine and we took over an existing electrical contracting firm and grew it to over 1.5 million in sales. Again the market changed in 1992, so we decided to form separate electrical contracting companies and decided to joint venture when appropriate to compete for larger jobs.

This new company was organized to compete in electrical commercial tenant improvement, and residential remodel and continued doing this until I sold it in 2011. Since then I have formed and continue to manage a residential property management company and a business consulting firm working with construction contractors.

What Problem Or Issue Does Your Service Solve?

Our experience has been that most contractors need more qualified leads so they can present their contracting services to more buyers. Then they need to determine how to close the sale at a price that is profitable and gives the client what wanted. Our system addresses these critical areas of contracting

What Three Things Should A Contractor Consider When Hiring Your Services?

#1 - Our experience in running different contracting companies in expanding and slowing economies

#2 - Our willingness to do the work for you or guide you through the steps so you can carry out your marketing plan independent of us. We can also be a trusted source you can use as a second opinion.

#3 - Our ongoing research into understanding the most effective construction marketing techniques

What types of advice do you give a contractor?

Our first advice is that we want to look at the four step Sales Conversion Equation formula with them. That is: interrupt (identify a problem), engage (promise to educate & find a solution), educate (build the case why we have the solution), and offer (risk reversal or ethical bribe).

We show them how we interrupt their target audience with a known problem the customers are experiencing. We then offer the customer hope that there is a solution to the problem by engaging the customer and educating them as to the different possibilities for solving the problem.

Finally, we teach them how we will make a guaranteed offer to solve the problem. An example might be a plumber who offers emergency drain cleaning services. The interrupt would be discovering the drain is plugged before a family holiday dinner. We would then let them know we have the tools and expertise to solve the problem and the offer is we are willing to come out even if it is a holiday – guaranteed the problem will be solved.

Listen to this Podcast for more…

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Call Sharie now 206-361-3950 or [email protected] and schedule your no charge one-hour consultation.