Do you want to know why your website isn’t translating into new clients? There may be a variety of factors that are influencing your visitor’s decision not to proceed with a sale, but one of the most common reasons is they don’t understand the transformation.

What I mean by Transformation, is that your ideal customer needs to fully grasp HOW their life will be changed for the better, after experiencing your brand offer.  Many times people build websites like a big infomercial  site - detailing their biography, services and rates etc, which is great - but the reader is visiting this site not understanding “what's in it for them”.

Our mission in business is to serve our clients - no matter what we do whether we are selling a product or a service - we are serving. That’s the most important thing to remember when building a great company. And this energy needs to be conveyed through the copywriting of your website so that your visitors are 100% convinced that the offer you are selling is exactly what they are looking for. Here’s how to plan this out in three simple steps.

1. IDENTIFY YOUR IDEAL CLIENTS KEY STRUGGLES

2. DETAIL HOW YOUR OFFER WILL TRANSFORM THEIR STRUGGLE INTO GREATNESS

3. DETERMINE WHAT MAKES YOUR OFFER UNIQUE

Listen to the full episode to learn how to put these steps together and clarify the messaging on your website and increase your sale conversions!

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