"The most important thing I can do in life is to give my children a solid foundation that changes everything." -Jason Bronstad

There's a lot of talk about the future of the food industry, and it's exciting to see how plant-based milk alternatives are making their way into the market.

So what exactly makes these plant-based options so appealing? These new products are not only good for our health—they also taste amazing! And they can be used in all kinds of recipes—from milkshakes to cream pies. In fact, plant-based milk have entered restaurants and cafes as well!

But what do we really know about the companies that make these products? How much do they care about their customers? Are their products really what they say they are?

Malk Organics started with the idea of creating something good for the family until it was able to scale and reach the masses. Their tagline: #TurnItAround. They value transparency and they want their consumers to know what ingredients were used in creating the product. They pride themselves with using only high-quality, certified organic ingredients that can be counted in just one hand. 

Malk Organics’ CEO, Jason Bronstad joins Justine for a deep conversation on how high-quality ingredients are the key for people to embrace plant-based products, why companies that claim “plant-based” are using so many ingredients, why customer engagement is critical to a company’s success, how we can create a balance between our business and family, how we can manage stress, and how failure can be a catalyst for creating.

 

Meet Jason: 

Jason Bronstad is the CEO of Malk Organics, a company that values high-quality ingredients, transparency, and health. This reflects in their plant-based milk alternatives that are certified organic, free of fillers, and non-GMO. Their tagline: #TurnItAround- That's how confident they are that their products will genuinely benefit their consumers.

 

Jason has an exceptional record of achievements in business governance and operations. He excels in creating and presiding top-performing teams, managing multi-million dollar funds, and leading top CPG brands to success. 

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Episode Highlights:

00:54 High-Quality Ingredients- The Key to Adoption

04:23 Why Companies Put So Many Ingredients

08:02 When Companies Have the Same Goals

12:53 The Importance of Consumer Engagement

16:40 The Best Thing We Can Do Everyday

19:27 Be an Entrepreneur AND an Engaged Family Man

24:35 Turn It Around!