You see a fabulous add on Instagram full of sparkle, perfect lighting, happily laughing and beautiful people. The caption asks you if you want to master adds so you can grow your business in your sleep. Of course you do! So you click through and land on a beautiful landing page that has the same color scheme and is full of succinct information. It is perfectly to the point and let’s you grab your free gift right away!

Landing pages are the second step inside of a sales funnel (the first step is the social media post or add that intrigues your audience with your free offer for them). The third step is the actual download of the free gift you provide for them. (But you do have to create the free gift first, which is why we covered a hack to create magnetic lead magnets in the last episode)

Landing pages have to be intriguing, informative, and definitely not boring! Because your audience won’t give you the chance to even tell them about your amazing products via the rest of your sales funnel unless they want what you are offering enough to hand over their email addresses.

Do you feel a little lost when it comes to creating this kind of intriguing landing page? Is the pressure just a little too much? How do you start? What info should it contain? How long should it be? How short?

Well, here is your sneaky little hack! Keep your landing page only as long as your computer screen. Don’t make your audience scroll.

Stick to 5 bullet points that show off the value of your free offer. (Our brains love the look of odd numbered lists!)

And make sure your call-to-action button that lets your audience opt-in to your free gift is above the bottom of the screen. Remember, you don’t want your viewer to have to scroll!

Why? Because the part of our brain that researchers actually call our “Monkey Brain” is REALLY easy to distract. You hear a ding in the distance? Your brain is going to instantly switch gears from the fascinating landing page it is reading and wonder who texted you. Our monkey brains want new. Exciting! Interesting! Lights! Sparkles!

And guess what? Our monkey brain controls over 80% of all our decisions! (You know when you’ve just felt that a decision was right in your gut? That was really your monkey brain working subconsciously!) This means that our monkey brains are running the show behind the scenes pretty much ALL the time. Even when we are reading a landing page. If something gets our monkey brain’s attention, that part of our brain will take off and leave our more rational parts in the dust.

That’s right. When our monkey brain yells “shiny new fun over here!” all our brain power is directed away from the task at hand. Which is why we want our landing pages to be intriguing but succinct. (One time when you will want a longer landing page is when it is actually a sales page for your big offer, and then you will need to pack in all the details!)

So, is your current opt-in page intriguing AND succinct? Or does it maybe need a refresh? Just remember: keep your opt-in landing page only as long as your computer screen! Short and sweet. That is the ticket.

P.S. Make sure that you save this episode to reference later when you make your next lead magnate opt-in page! And if you are listening to this in realtime (or at least the week it was recorded!), and you would like opt-in landing page templates….then get that and more in my monthly membership, The Copy Club!

https://www.thehannahchambers.org/The-Copy-Club