📺 Watch this episode on YouTube

============

Embark on an immersive exploration of the dynamic world of cannabis cultivation with host Michael Williamson and special guest Brent Barnes, co-founder and VP of cultivation at Claybourne Co. In this enlightening episode, they delve into the critical importance of prioritizing quality over quantity in the cannabis industry. Discover the fascinating realm of genetic engineering and its potential to enhance cannabis plant quality, as well as the significant impact of environmental factors on genetic expression. Gain exclusive insights into Claybourne's innovative facility design and their ongoing quest for breeding advancements, all while delving into the ever-evolving landscape of cannabis cultivation. This captivating conversation offers a glimpse into the intricacies of this thriving industry, leaving you inspired and informed about the future of cannabis cultivation.

Key Takeaways

• Discover the importance of prioritizing quality over quantity in the competitive cannabis industry and how it sets Claybourne apart from the rest.
• Uncover the potential of genetic engineering to enhance the quality and yield of cannabis plants, as shared by host Michael Williamson, an experienced plant breeder.
• Explore the fascinating impact of environmental factors on genetic expression and the challenges of genetic drift in cannabis cultivation.
• Gain insights into the innovative facility design of Claybourne, including a three-story racking system and a specialized airflow system for optimal growth conditions.
• Learn about the long-term process of breeding and the dedication required for true innovation in cannabis cultivation.
• Discover the significance of local partnerships and Claybourne’s widespread availability in over 60% of retail locations in California.
• Gain a deeper appreciation for the intricacies of the cannabis industry and its ongoing evolution, with quality, innovation, and environmental factors at the forefront of success.

Shareable Quotes“We started Claybourne with the idea of the industry needed help with customer service. They needed help pushing a product in a direction that said, hey, this is good quality product, but also we can have a real business that supports you in this aspect.”“I find it so fascinating when people say, multi tier doesn't work, or triple tier doesn't work. I mean, we've seen five tiers. It is never a function of the racking or trays being the issue. It is always 100% the mechanical, engineering and design associated with the HVAC system.”Episode Links

Claybourne on LinkedIn: https://www.linkedin.com/company/claybourne-co/

Claybourne on YouTube: https://www.youtube.com/channel/UCyRdDYueVyf2XNSqCWAqn4A

Claybourne on Instagram: https://www.instagram.com/claybournecompany/

Show Links

Pipp Horticulture Website - https://pipphorticulture.com/

Pipp Horticulture YouTube - https://www.youtube.com/channel/UC4nNnNCiwS5k5GX7BaXIrbA

Pipp Horticulture - Facebook - https://www.facebook.com/pipphorticulture

Pipp Horticulture Instagram - https://www.instagram.com/pipphorticulture/

Pipp Horticulture LinkedIn - https://www.linkedin.com/company/18333737/

Pipp Horticulture Pinterest - https://www.pinterest.com/pipphorticulture/

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp