In this episode of Digital.Decoded, Mario Pufahl and André Kiehne unpack how artificial intelligence is reshaping the sales process—while actually strengthening the human element.

One thing is clear: successful sales run on relationships. So how can AI support them—rather than get in the way?

They discuss:

• Why AI doesn’t replace sales—it relieves it
• How to slash administrative overhead
• The real-day role of Voice AI and forecasting
• And why empathy, intuition, and experience remain non-negotiable

A candid look at sales organizations as they are—packed with practical examples, stories, and concrete use cases.

Tune in to learn how to truly tune your sales with AI.