This conversation explores how Jakob Løkkegaard built W.A.S. Entertainment from the ground up, defying industry doubts and financial setbacks along the way. Hear about his creative approach to management, from forming strategic alliances to promoting equality in the music scene—and gain insight into how one vision can drive lasting change in the industry.

Highlights:

• The beginning of W.A.S. Entertainment and its development over the years.
• Challenges encountered and lessons gained in the competitive music industry.
• Insights into creating a lasting and prosperous music management company.
• Jakob’s vision for the future and his dedication to supporting new talent.