IntroductionIn this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well. 

About Galina WittingGalina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.