Events and seminars are a remarkably valuable service to provide for your current and potential clients. When you teach useful material you quickly build a know-like-trust factor with people—so they're more likely to buy from you.

So we agree that seminars and events are worth it, but when to plan and how to advertise?

I use 6 months as the rule to begin advertising with a 3-touch-point minimum in that time frame (so that means I've done the planning in advance...). You can build the content while people are signing up, but you've got to have a venue locked down before you start telling people to buy plane tickets.

We'll get into all of that and more today on The Business Survival Guide.

 

What do you need help with in your marketing? What problems are you facing? What's your next big challenge?

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