Events and seminars are a remarkably valuable service to provide for your current and potential clients. When you teach useful material you quickly build a know-like-trust factor with people—so they're more likely to buy from you.

So we agree that seminars and events are worth it, but when to plan and how to advertise?
I use 6 months as the rule to begin advertising with a 3-touch-point minimum in that time frame (so that means I've done the planning in advance...). You can build the content while people are signing up, but you've got to have a venue locked down before you start telling people to buy plane tickets.

We'll get into all of that and more today on The Business Survival Guide.